-Research and Markets: Ice Cream in China.

M2 PRESSWIRE-January 7, 2011-: -Research and Markets: Ice Cream in China(C)1994-2011 M2 COMMUNICATIONS

RDATE:07012011

Dublin - Research and Markets

(http://www.researchandmarkets.com/research/c74361/ice_cream_in_china) has announced the addition of the "Ice Cream in China" report to their offering.

The growth rate in 2010 followed stasis in 2009. This is mainly due to improved consumption during a relatively hot summer in 2010, as well as increased marketing and promotional activities from major players such as Yili and Mengniu. The year 2009 witnessed mild summer weather, which constrained both volume and value sales of ice cream products in China, with even top players such as Yili reporting negative value growth in this year.

The Ice Cream in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Ice Cream Parlours, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

- Get a detailed picture of the Ice Cream market;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the markets major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Ice Cream in China

Euromonitor International

October 2010

List of Contents and Tables

Executive Summary

Better Growth for the Review Period As A Whole

Health and Wellness Trend Continues To Characterise New Launches

Domestic Players Remain Strong

Dynamic Retailing Landscape Provides Better Opportunities for Packaged Food

Healthy Value Growth Is Expected Over the Forecast Period

Key Trends and Developments

Rapid Development of Retailing Industry Affects the Packaged Food Market

Mergers and Acquisitions Enable Cash-rich Companies Consolidate and Expand

New Launches Focus Explicitly on Health and Wellness

Post-melamine Recovery

Internet Retailing Becomes An Emerging Channel

Territory Key Trends and Developments

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

Market Data

Table

For more information visit http://www.researchandmarkets.com/research/c74361/ice_cream_in_china

Source: Euromonitor International

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